Lina Miles

Lina Miles serves as the Webcontent & Customer Journey Lead at Patagonia since September 2019, focusing on optimizing the consumer journey and enhancing the digital business while balancing commercial and non-commercial KPIs. Previously, Lina held various roles at Patagonia, including Translations and Webcontent Lead and Coordinator. Prior experience includes serving as Global Content Manager at IIC-INTERSPORT International Corporation GmbH, Content and Merchandise Manager at TOMS, and positions at FleishmanHillard, focused on social media and client management. Educational qualifications include a Master's degree in Sociology and Politics from Goethe University Frankfurt and a Master's degree in Politics from Nelson Mandela University.