Nina Hajikhanian

Nina Hajikhanian serves as the General Manager EMEA and previously held the role of Director DTC EMEA at Patagonia since May 2019, leading eCommerce, Retail, Customer Service, and Analytics & Insights. Prior to Patagonia, Nina was at adidas from May 2011 to April 2019, where responsibilities included Head of eCommerce for the adidas and Reebok brands in Australia and New Zealand, as well as management roles in project operations and a rotational talent program. Earlier career experiences include positions at bwin and Red Bull, where Nina focused on international communications and marketing. Nina holds an MBA in Management from The University of Western Australia and a degree in International Business Administration from Universität Innsbruck.