Aspen ZeBarth

Aspen ZeBarth has a diverse work experience spanning multiple industries. They began their career in 2009 as an Office Clerk at Homestyle Direct. In 2012, Aspen worked as a Marketing Intern at First Federal Savings Bank, where they assisted with interoffice mailing, created billboard layouts, and helped plan an annual employee event.

Aspen gained experience in fundraising and event planning as the Vice President of Philanthropy at Pi Beta Phi Fraternity for Women from 2013 to 2014. They successfully organized chapter events and raised over $3000 for the First Book Foundation. They later served as the Vice President of Fraternity Development at Pi Beta Phi Fraternity for Women's Idaho Alpha chapter in 2015.

In 2015, Aspen worked as a Baker at Sangria Grille, where they were responsible for baking desserts and serving as a server assistant and hostess. They then became a Clothing Sales Associate at D&B Supply from May 2016 to December 2016, focusing on customer satisfaction and successful selling practices.

From January 2017 to February 2017, Aspen worked as a Classified Representative/Receptionist at The Observer, handling front desk reception duties and assisting customers with their advertising needs. They also built and maintained client relationships.

Aspen joined Lee Enterprises in March 2017 as an Advertising Assistant, supporting the outside sales representatives with advertisement scheduling, billing processes, and ad creation. They also assisted the Digital Management Team with website marketing fulfillment processes and maintaining customer satisfaction and successful business plans.

In 2018, Aspen took on the role of Amplified Digital Sales Consultant at Lee Enterprises, where they promoted various marketing products and consulted with local businesses on their digital marketing goals and campaign optimization.

Aspen then transitioned to Lumenad in 2018 and held multiple roles. They initially served as a Media Coordinator from March 2018 to May 2019, managing campaign setup, budgets, data ingestion, reporting, and trafficking creative assets within ad buying platforms and ad servers. They became a Campaign Analyst from May 2019 to January 2021, accurately and efficiently deploying and optimizing digital media campaigns across various ad buying platforms and meeting campaign performance-focused KPIs. From January 2021 to January 2022, Aspen worked as an Account Manager, further honing their skills in digital media campaign management.

Currently, Aspen is an integral part of Pathlabs, starting as a Senior Account Manager in January 2022 and progressing to the role of Account Director in January 2023.

Aspen ZeBarth completed their Bachelor of Science (B.S.) degree in Advertising from the University of Idaho from 2012 to 2016. In 2014, they also attended the SAA - School of Management, Università di Torino, where they studied Marketing. It is not clear when their studies at the SAA ended. Additionally, they obtained certifications in Trading Academy Certified – Connected TV from The Trade Desk in August 2019, and Trading Academy Certified – Strategist from The Trade Desk, Inc. in July 2019.