CA

Christine Frey Apr

Director, Integrated Communications at Patient-Centered Outcomes Research Institute

Christine Frey, APR has a diverse professional background in strategic communications and public relations. Currently, they are serving as the Associate Director for Content and Creative at the Patient-Centered Outcomes Research Institute (PCORI). In this role, they are responsible for overseeing content and creative initiatives within the Executive Office of Communications.

Prior to their current position, Christine worked at the American Urological Association (AUA) for several years. Here, they held various roles, including Senior Corporate Communications & Public Information Manager and Corporate Communications Manager. In these positions, they developed and executed integrated communications plans to support the organization's mission. Christine provided strategic direction to their team and external resources to ensure that all work adhered to brand standards and aligned with strategic objectives. Christine managed various aspects of communications, including corporate messaging, digital communications, media relations, advocacy communications, and crisis management.

Before joining the AUA, Christine worked at Teracore as a Program Director & Senior Communications Manager. In this role, they led the development and execution of external awareness and outreach campaigns for federal government agencies. Christine also crafted senior official communications and directed a team of communications and market research practitioners.

Earlier in their career, Christine worked at URS Corporation, An AECOM Company, as a Strategic Communications Manager. In this role, they were responsible for media relations and strategic communications efforts to inform the public about agency programs and actions. Christine also provided team leadership and oversight.

Overall, Christine Frey, APR has a strong background in strategic communications and has held various leadership positions throughout their career, successfully driving communications initiatives in diverse organizations.

Christine Frey, APR received their Bachelor's degree in Mass Communication/Media Studies from Kean University, where they studied from 1988 to 1994. In June 2019, they also obtained the Accreditation in Public Relations (PR) from the Public Relations Society of America (PRSA).

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