Melanie Spurrier

Melanie Spurrier has a diverse work history in market research and analytics. Melanie currently holds the position of VP, Research and Analytics at PatientPoint®, a role they started in May 2023. Prior to this, Melanie was an Associate Principal at Definitive Healthcare from June 2021 to May 2023, where they played a crucial role in establishing the Customer Success function for global SaaS pharma clients. Melanie has also gained valuable experience during their time as the Director of Market Research & Program Performance at PatientPoint® from June 2009 to June 2021, where they successfully scaled the department and implemented a research methodology change resulting in increased contract revenue. Before joining PatientPoint®, Melanie worked as a Senior Research Analyst at The Nielsen Company from April 2008 to March 2009, specializing in CPG market research projects. Melanie also served as a Project Director at Knowledge Networks from June 2004 to April 2008, working on custom market research projects using shopper data. Melanie started their career as a Project Director at AcuPOLL Research from February 2003 to June 2004. Overall, their experience showcases their expertise in research, analytics, client management, and team leadership in the field of market research.

Melanie Spurrier obtained a Bachelor of Science degree in Business Economics and Decision Sciences from Miami University during the period of 1998 to 2002. Later, they pursued their Master of Business Administration (MBA) at Xavier University from 2012 to 2014.