Tian Chang

Tian Chang currently serves as the Head of Research & Insights at Patreon, leading user experience and market research teams to provide valuable insights across Brand, Product, and Growth since November 2022. Previously, Tian held the position of Director of User Experience Research at Google, focusing on Search and Search Ads. Experience includes leadership roles at HubSpot, where Tian directed global UX research strategy, and at Potato Head Family, where contributions were made to global brand expansion and design research. Additional roles include Senior Brand Strategy Consultant at Interbrand and Digital Innovations Lead at Leo Burnett, working with major clients such as P&G and FedEx. Educational qualifications include a Master's degree from Harvard University in Technology, Innovation, and Education, and a Bachelor's degree in Psychology from Northwestern University, supplemented by studies in public health and French.