Cherene S.

Director, US Strategic Initiatives at Paul Davis

Cherene S. has a diverse work experience spanning over three decades. Cherene is currently the Director of US Strategic Initiatives at Paul Davis USA, where they focus on improving profitability and increasing market share through coaching and consulting franchisee business owners. Cherene also holds the position of Regional Business Consultant at Paul Davis USA.

Prior to their current role, Cherene worked as the Owner/Consultant at TCS-CPG Analytics. Cherene was responsible for providing consulting services and expertise to clients in the consumer packaged goods industry.

Cherene has also held leadership positions at several other companies. At Humm Kombucha, they served as the Director of Business Intelligence, overseeing customer marketing, sales analytics, and trade spend management. Cherene led a team of four and implemented trade promotion management processes.

As the Managing Director of Finance & Administration at Aprati Foods (Cambodia) Ltd., Cherene played a crucial role in building the company's first international division. Cherene designed and implemented systems and processes for finance, accounting, legal, IT, HR, and facilities.

During their time at American Licorice Company, Cherene held multiple roles including Director of International Business Development, Director of Business Transformation, and Director of Customer Marketing & Customer Information Management. Cherene was responsible for brand management, new product innovation, digital marketing, and business development.

Cherene also has experience in the alcoholic beverage industry, having worked at Diageo as the Director of In-Market Operations, and at Coors Brewing Company as a Category Management Specialist. Cherene started their career at Coopers & Lybrand as a Senior Accountant.

Overall, Cherene's work experience showcases their expertise in strategic planning, business development, marketing, and operations management.

Cherene S. studied at The University of Texas at Austin from 1983 to 1987, earning a Bachelor of Business Administration (BBA) degree in Accounting. In 2011, they attended The Chocolatier's Workshop - Confectionary Essentials, though no degree or field of study is specified. Additionally, in 1999, they completed the Diageo Wine Immersion Course. Cherene also holds several certifications, including being a Council-certified Residential Microbial Remediator obtained in November 2019, a WRT - Water Damage Restoration Technician obtained in January 2019, an Oregon Food Handlers Card obtained in March 2016, and Emergency First Aid at Work obtained in November 2015. Cherene is also certified in Applied Structural Drying (ASD). Cherene holds an inactive CPA license in Colorado and is certified in Lead RRP by the US Environmental Protection Agency.

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