Raghav Mohan

Raghav Mohan is a skilled Conversion Rate Optimization (CRO) Specialist currently leading experimentation strategy at Paula's Choice Skincare since March 2023. With a strong background in qualitative and quantitative UX research, Raghav is responsible for AB test design and web analytics across multiple European direct-to-consumer websites. Previously, Raghav worked as a Junior Conversion Rate Optimization & Web Analytics Consultant at dentsu international, where engagement with clients such as Transavia and T-Mobile focused on data-driven decision-making for business growth. Raghav's academic credentials include a Master's degree in Human Technology Interaction and a Bachelor's degree in Psychology and Technology from Eindhoven University of Technology, alongside additional studies in Software Science and Aerospace Engineering.