WB

Wesley Banks

Director Of Acquisition at Paula's Choice

Wesley Banks is an experienced professional in digital marketing and acquisition, currently serving as the Director of Acquisition at Paula's Choice Skincare since January 2022. Previously held the position of Search Engine Marketing Consultant at Insight Global, where significant contributions were made to Olay's search initiatives. At Conversion Path, from November 2015 to April 2021, Wesley led the design and implementation of comprehensive marketing strategies for large retail companies. Early career experiences include roles at Nationwide Children's Hospital and Boehringer Ingelheim Roxane, Inc., focusing on genomics research and pharmaceutical material assessment, respectively. Wesley holds a Bachelor of Science in Microbiology from The Ohio State University.

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