Matthew Dykstra

An experienced professional specializing in F&I remarketing and technology, Matthew Dykstra is driven by a passion for innovating how businesses connect with their customers. At the heart of his work is Pauldron, a visionary platform founded to empower automotive dealerships with advanced retention and follow-up programs focused on protection products.

In his role, Matthew spearheads the strategic integration of sophisticated tools that meet customers on their terms, safeguarding dealership interests and preventing the erosion of customer bases to external competitors. His approach not only revolutionizes customer interactions but also enhances dealer capabilities to maintain and expand relationships.

With a robust background in business development and strategic planning, Matthew is committed to continuously enhancing Pauldron's effectiveness and driving transformative change in the automotive industry.