Apryl Albero

Apryl Albero has a diverse work experience in the field of marketing and PPC (pay-per-click) campaigns. Apryl is currently working as a Community Marketing Manager - Growth at Paxful since May 2019. In this role, they focus on building the Paxful Filipino Community, contributing to awareness and crypto education through various activities like webinars, masterclasses, and radio segments.

Before joining Paxful, Apryl worked as a Senior PPC Specialist at Honcho from June 2016 to May 2019. Prior to that, they were a PPC Specialist at MicroSourcing from October 2014 to May 2016. In this role, they worked with the client SmartChannel Pty. Ltd. based in Australia, managing and optimizing PPC campaigns through Google AdWords.

Apryl's previous experience includes working as a Marketing Specialist, SEM, PPC at Digital Room (Philippines) Inc. from November 2013 to October 2014, and as an SEO & Social Media Specialist from June 2011 to October 2013. In these roles, they managed social media properties, implemented social media marketing communication projects, and initiated conversations through forums and other platforms.

Apryl's earliest work experience was as a Social Media Intern at Music Group (Behringer) from June 2010 to November 2010. Overall, their work experience highlights their expertise in community building, PPC campaign management, and social media marketing.

Apryl Albero completed their education from 2006 to 2011 at Rizal Technological University, where they obtained a Bachelor's degree in Information & Communication Technology. Before that, in 2004, they briefly attended Leyte State University, but did not earn a degree or specify a field of study. In terms of additional certifications, Apryl received the Google AdWords Certification from Google in October 2013. Apryl also completed the Analytics Academy's Digital Analytics Fundamentals course in August 2014 and the Ecommerce Analytics: From Data to Decisions course in July 2014, both offered by Google. Additionally, in April 2014, they successfully completed the Bing Ads Accredited Professional Program from Bing.