Guillaume Kendall is a seasoned professional with extensive experience in business development and technology consulting across the financial sector. Currently serving as Director of Tokenized Assets at Paxos since February 2024, Kendall focuses on replatforming financial systems to facilitate global asset transactions. As the founder of Attention Exchange® (Zedosh Limited), Kendall combines AI with Open Banking data to enhance consumer-targeting capabilities for brands. Previous roles include Business Development Lead for BFSI at Accolite, Strategic Client Advisor at Scott Logic focusing on NatWest Group, Director of DLT and Fintech at SoftServe, Head of Business Development at Kynetix, and Business Development at Excelian. Early career experience includes a Sales Consultant position at TDM Group. Guillaume Kendall holds a BA in History and Politics from Oxford Brookes University.