Kety Oliveira is a seasoned marketing professional with extensive experience in leading global marketing strategies across various organizations. Currently serving as part of the global marketing team at Pay.com, Kety has previously held roles including CMO at Integrated Finance and VP of Marketing at both Vizlib and emerchantpay. Kety's expertise includes brand refresh initiatives, CRM development, and digital marketing, coupled with a strong background in customer acquisition and engagement from tenure at Worldpay and Sage Pay. An MBA graduate from Cass Business School, Kety also holds a Bachelor's degree from Birkbeck, University of London, demonstrating a solid educational foundation in business and management.