PAYBACK
Maren Kabus is a seasoned marketing professional with extensive experience in digital sales and marketing management. Currently serving as a Senior Partner & Marketing Manager at PAYBACK since June 2020, Maren excels in planning and executing digital marketing campaigns, analyzing performance metrics, and managing key accounts and affiliate partnerships. Previous roles at PAYBACK include Junior Partnermanager and Werkstudentin in Digital Sales. Maren has also gained valuable experience through internships at renowned companies such as L'Oréal, where skills in brand management and influencer relations were developed, and Bosch Power Tools, focusing on product management. Maren holds a Master of Arts in Management with a marketing focus from Westfälische Hochschule and a Bachelor of Arts in Business Administration from Offenburg University of Applied Sciences.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.