Asli Zeytinoglu Dorduncu

Asli Zeytinoglu Dorduncu is a seasoned growth manager with extensive experience in the fintech and consumer goods sectors. Currently serving as a Senior Expert Growth Manager at Paycell since April 2022, Asli specializes in go-to-market strategies, customer life cycle management, and campaign management for prepaid card products. Previous roles include Senior Growth & Partnership Specialist at Yemeksepeti, where Asli developed joint business plans with major FMCG companies and conducted consumer behavior analysis. Asli's professional journey includes assistant brand management at Evyap, CRM campaign leadership at Arçelik Global, and foundational experiences in marketing and business development at startups and internships. Asli holds a Bachelor of Science in Industrial Engineering from Koç University.