Kelly Davis-Felner

Kelly Davis-Felner is the Chief Marketing Officer at PayIt. Prior to PayIt, they served as the Senior Vice President and Head of Marketing at Invicti Security from February 2021 to April 2022. There, they led a transformation to a full-stack marketing strategy to influence the entirety of the buyer journey as the company grows 50% YOY.

Some of their key accomplishments include generating 62% of total new-logo pipeline from inbound in 2021, designing and implementing outbound demand creation strategy centered on ABM complemented by traditional lead acquisition and nurture, invigorating content strategy, extending beyond SEO and blog to create high-performing assets addressing every stage of the buyer journey, rationalizing fragmented product brand architecture, overhauling identity, messaging, and voice, establishing PR program, defining media strategy and stories that achieved 142 earned placements and grew share of voice 3X within two quarters, restructuring the marketing organization to support a full-stack marketing engine, hiring for key gaps and improving collaboration and execution among 30 FTE spanning 6 countries, and supporting transaction preparation and diligence ahead of exit to Summit Partners in November 2021.

Invicti Security is transforming the way web applications are secured. An AppSec leader for more than 15 years, Invicti enables organizations in every industry to continuously scan and secure all of their web applications and APIs at the speed of innovation. Invicti provides a comprehensive view of an organization’s entire web application portfolio, and powerful automation and integrations enable customers to achieve broad coverage of even thousands of applications. Invicti is headquartered in Austin, Texas, and serves more than 3,500 organizations of all sizes all over the world.

Kelly Davis-Felner has a MBA in Marketing/Management from the Texas McCombs School of Business, a BA in Print Journalism and Sociology from Loyola University New Orleans, and a Masters in Social Work in Clinical Practice from Tulane University School of Social Work. Kelly also has certification from Pragmatic Marketing in Pragmatic Marketing.

Their manager is John Thomson, Founder & CEO. Some of their coworkers include Ned Tobey - SVP, Product, Jeff Craver - Chief Government Relations Officer, and Jack Laskowitz - VP, Client Success.