Marisa Watson

Marisa Watson is an experienced marketing professional specializing in account-based marketing (ABM) and demand generation across various industries. Currently serving as Senior Marketing Manager for Enterprise ABM at PayPal since November 2022, Marisa develops comprehensive campaign strategies to acquire and nurture customers while managing cross-functional relationships and coaching a dynamic team. Previously at Okta, Inc., as Strategic Marketing Manager, Marisa successfully executed marketing strategies that generated substantial pipeline growth. At Mitek Systems, Marisa led North American marketing strategy and innovative digital campaign executions, overcoming challenges to pivot towards virtual engagement. Marisa's experience spans various roles at FICO® and Level 3 Communications, fostering skills in integrated marketing strategies, content creation, and sales enablement. Marisa holds a Bachelor's degree in Marketing and International Business from Iowa State University, complemented by international study at John Cabot University.