Alejandra Gutiérrez Ochoa

Alejandra Gutiérrez Ochoa is a marketing development representative at Paystand since August 2022, focusing on assessing the quality and buying intent of inbound marketing leads and executing demand generation campaigns. Prior to this role, Gutiérrez Ochoa worked at Softtek from June 2019 to July 2022, where responsibilities included restructuring client master data for HP Inc. during the SAP S/4HANA migration and maintaining finance master data in SAP. From August 2015 to June 2019, Gutiérrez Ochoa held two positions at IBM: sales management support, providing advisory services to vice-presidents and sales leaders, and business controls analyst, managing metrics and quality systems. Gutiérrez Ochoa also contributed as a content writer for Revista Baladí from January 2017 to June 2019 and served as a business consultant at Centro Europeo para la Competitividad from February 2014 to May 2015, leading various client projects. Gutiérrez Ochoa holds a Bachelor of Arts degree in International Relations and Affairs from Universidad de Guadalajara, earned between 2012 and 2016.