Ashley Justinic

Ashley Justinic is a seasoned professional with extensive experience in data analytics and business intelligence, currently serving as Senior Manager at PDI Technologies since October 2021, overseeing data-related activities for the Shell Fuel Rewards Loyalty Program. Key responsibilities include managing data flows, developing marketing attribution models, creating automated processes in Salesforce Marketing Cloud, and collaborating with cross-functional teams. Prior roles include Manager of Data Analytics at Valify, Technical Advisor at Enverus, and Manager of Data Management at EquityMetrix, along with academic experience as a Teaching Assistant in the Geology Department at Southern Methodist University. Ashley holds a Master of Science in Geophysics from Southern Methodist University and a Master of Journalism from the University of North Texas, complementing a Bachelor of Science in Earth Science from Southern Methodist University.