Ashley Justinic

Ashley Justinic is a Senior Manager in Business Intelligence and Consumer Engagement at PDI Technologies, managing data-related activities for the Shell Fuel Rewards Loyalty Program since October 2021. Responsibilities include building end-to-end data flows, developing marketing attribution models, and creating advanced automations within Salesforce Marketing Cloud. Prior experience includes serving as Manager of Data Analytics at Valify, where Ashley oversaw ETL responsibilities for client accounts payable, and roles in data management and technical advisory across various companies, including Enverus and EquityMetrix. Educational credentials include a Master of Science in Geophysics from Southern Methodist University and a Master of Journalism from the University of North Texas, along with a Bachelor of Science in Earth Science.