Nicole Adams

Nicole is responsible for revenue-generating activities, sales support, and training property sales teams.

Nicole joined Peachtree Hotel Group in 2016 and currently holds the title of Regional Sales Director. Nicole has more than 20 years of sales, marketing, and hospitality experience. Prior to joining Peachtree, she was the Senior Sales Manager, Catering Sales Manager, Banquet Manager, Front Desk Manager, and Restaurant Manager for several hotels in Chicago, and Alabama. Nicole was responsible for providing training, guidance and coaching of all departments in a hotel and worked to implement sales strategies, grow revenue, and increase market share for a variety of hotel brands. She specializes in turning around underperforming hotels. During her years in the hotel industry she has won multiple awards for Sales Manager of the Year, #1 Sales Manager ranking nationwide, and Most Improved RevPAR. Prior to working in hotels, Nicole worked as a General Manager of several restaurants in Alabama, and worked for the University of Alabama, Auburn and Ole Miss running game day catering and for the athletics departments. She graduated from Eastern Illinois University with a degree in Family and Consumer Sciences with a concentration in Hospitality Management and minor in Business Management.