Bethany Michaels

Bethany Michaels is an experienced professional currently serving as the Sr. Manager of Insights & Audience Development at Peacock since September 2024, where leadership in global tracking studies and audience behavior analysis drives strategic growth initiatives. Previously, Michaels held the role of Global Consumer Insights at Vans, where campaign research and focus group studies contributed to a successful rebranding and enhanced brand loyalty. As Program Research Manager II at Aditi Consulting, actionable insights on consumer behavior for Facebook and Meta Quest Oculus led to improved user experiences. Earlier experience includes substantial roles at Discover Financial Services, influencing brand strategy through innovative research techniques, and DICK'S Sporting Goods, where excellence in omnichannel experience enhanced customer satisfaction. Education includes ongoing studies in Behavioral Science and Practical Market Research.