Mikel Davis is a seasoned analytics professional with extensive experience in strategic analytics, data-driven decision-making, and consumer insights across various industries. Currently serving as Vice President of Strategic Analytics at Peacock since July 2021, Mikel leads a team that informs customer strategy and long-range business planning. Prior roles include Director of Strategic Analytics at NBCUniversal Media, where Mikel spearheaded initiatives in cross-brand analytics and product development, and Senior Manager of Business Analytics at AT&T, focusing on customer retention strategies. Mikel's career also includes managerial positions at Legendary Entertainment, the Cleveland Cavaliers, and Accenture, showcasing a robust capability in leveraging analytics for strategic insights and marketing optimization. Mikel holds a BA in Economics and Statistics from Case Western Reserve University and is pursuing a Certificate in Data Science from UCLA Extension.