At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  
 
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.  


Peacock

Kelly Campbell

Zaid al-Asady

Shannon Buck

The Analytics and Data Science team at Peacock leverages advanced analytical techniques and data-driven insights to optimize product offerings and enhance user experiences. This team collaborates across departments to inform strategic decisions, drive revenue growth, and execute innovative experiments, ensuring that the streaming service continually evolves to meet customer needs and industry trends. By analyzing viewing patterns and engagement metrics, they play a crucial role in shaping Peacock's content strategy and marketing efforts.

Analytics and Data Science

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Marketing and Brand Strategy