At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  
 
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.  


Peacock

Kelly Campbell

Zaid al-Asady

Shannon Buck

The Marketing and Brand Strategy team at Peacock is responsible for crafting and executing innovative marketing initiatives that align with the brand's vision of delivering a human-centered streaming experience. This team leverages data-driven insights to inform strategic planning, develop compelling campaigns, and enhance revenue growth through targeted demand generation. They collaborate closely with various stakeholders to ensure consistent brand messaging across all platforms and engage audiences effectively, while also focusing on inclusivity and transparency to foster a dynamic workplace culture.

Marketing and Brand Strategy

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