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Amanda Hicken

Director Of Brand Strategy And Integrated Marketing at Pediatric Brain Tumor Foundation

Amanda Hicken has a diverse work experience spanning various industries. Amanda is currently the National Director of Brand Strategy and Integrated Marketing at the Pediatric Brain Tumor Foundation, where they are responsible for leading brand excellence, communications, and marketing strategies. Prior to this, Amanda has had roles as the Senior Marketing Manager and Blog Lead at Cision, where they managed and edited PR Newswire's Beyond PR blog and Cision's blog. Amanda also worked at PR Newswire as the Manager of Audience Relations/Audience Marketing, where they contributed to the growth of the company's distribution network through marketing campaigns and managing their media blog. Additionally, Amanda has experience as a blogger and site founder at Clue Into Cleveland, as a freelancer in public relations consulting, writing, and editing, as well as a Communications Manager at NEO Food Tours. Amanda has also held roles at BCKSEET Productions, Walnut Street Theatre, and The Wilma Theater earlier in their career.

Amanda Hicken attended La Salle University from 2000 to 2004 and obtained a Bachelor of Arts degree. Their degree was a Dual Degree in Communication and English Literature. In addition to their formal education, Amanda has also obtained additional certifications. In March 2021, they completed a certification in Unconscious Bias from LinkedIn. In July 2015, they completed a Content Marketing Master Class certification from the Content Marketing Institute.

Links

Timeline

  • Director Of Brand Strategy And Integrated Marketing

    August 1, 2020 - present

  • National Director, Brand Strategy and Integrated Marketing

    November, 2016