Stephan Pelaez F.

Head Of Marketing at PedidosYa

Stephan Pelaez F. has a diverse work experience spanning multiple industries. Stephan currently serves as the Head of Marketing at PedidosYa in Bolivia, where they are responsible for developing marketing strategies and budgets, as well as overseeing various areas of marketing execution.

Prior to their current role, Stephan worked as the Brand Manager for Singani Casa Real & Singani 63, where they developed and implemented marketing plans for the brand. Stephan also conceptualized and executed a proprietary event called "Vendimia Casa Real" to strengthen the brand's positioning among the millennial segment.

Before that, Stephan worked at Anheuser-Busch InBev, where they held various roles such as Manager of Pricing & Revenue Management, Planning Performance Manager for BU COPEC, and Jefe Consolidacion y Ciclo de Negocios Bolivia-COPEC. In these roles, they were responsible for managing business operations, analyzing performance results, and implementing strategic plans.

Stephan also has experience in the craft beer industry, having worked as a Craft Project Manager at Ambev Peru. Stephan conducted market research, developed marketing strategies, and created business plans for the launch of a Brewpub in Lima.

In addition, Stephan has worked as a Trade Marketing Analyst and Project Analyst at Cerveceria Boliviana Nacional SA, where they coordinated consumer insight studies, executed commercial plans, and participated in project development.

Stephan also briefly worked as a Consultant at World Vision, providing expertise in marketing and helping streamline the alliance process.

Overall, Stephan Pelaez F. has a strong background in marketing, brand management, business analysis, and strategic planning, with experience in the food and beverage industry, as well as the nonprofit sector.

Stephan Pelaez F. earned a Certification in Marketing Analytics from Wharton Online in 2022. Prior to that, they obtained a degree in English for Business from Escuela de la Producción y la Competitividad between 2021 and 2022. Earlier in their education, they completed a Licenciatura en Creación y Desarrollo de Empresas (Bachelor's degree in Business Creation and Development) from Universidad Católica Boliviana from 2008 to 2012. Stephan also holds certifications as a Certified Beer Server from the Cicerone Certification Program in 2016 and Six Sigma - White Belt from AB InBev University in 2015. Stephan has obtained additional certifications in Marketing Analytics from Emeritus and as a Certified Beer Server from the Cicierone Certification Program.

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