Piera Bignetti

Piera Bignetti has a strong background in customer planning, analytics, and category insights. Piera started their career in 2000 as a Client Service Manager at Information Resources. In 2003, they joined Mars Petcare US as a Category Manager before moving on to become an Account Manager. In 2009, they transitioned to Diamond Foods, Inc. as a National Account Manager and later became a Senior Manager in Marketing Intelligence. Since 2011, Piera has been with Peet's Coffee, where they have held various leadership roles, including Senior Manager of Customer Development, Director of Category Insights and Analytics, and currently as the VP of Customer Planning and Analytics.

Piera Bignetti received a Bachelor's degree in Economics from Università degli Studi di Brescia from 1992 to 1997. Piera then pursued a Master's degree in Economics from the University of San Francisco from 1998 to 1999. Later, they obtained a Certificate in Marketing from the University of California, Berkeley from 2000 to 2005.