Nihan Yiğit

Nihan Yiğit is a Brand Specialist at Pegasus Airlines since May 2021, leading the development and execution of annual marketing strategies that contribute to brand growth. Previous experience includes serving as a CRM Campaign Specialist at Watsons Turkey, where targeted data segmentation and communication strategies were developed for enhanced customer engagement. Nihan also held the position of Business Development Specialist at Bundle News, focusing on in-app ad sales and revenue optimization. Early roles include Digital Marketing Executive at Koç University Career Development Center, Digital Marketing Intern at H.I.S. International Tours Inc., and Business Development Intern at Bundle News. Nihan assisted in events at Koç University and supported academic courses as a Teaching Assistant while completing an undergraduate degree in Business Administration and Management at Koç University from 2014 to 2020.