Michael Holtzman

Michael Holtzman joined Pegasus after a distinguished career in corporate strategy, public service, and strategic communications.

Mike helped lead the winning campaigns on behalf of two Olympic host cities and a FIFA World Cup host nation, helped elect the first post-Saddam Hussein President of Iraq, helped develop an international consensus for reform on behalf of the President of Panama in the wake of the “Panama Papers” disclosures, and led communications on behalf of two sensitive independent investigations led by former U.S. Federal Reserve Chairman Paul Volcker. Mike has won nearly every top honor in the public relations field, including being named “PR Professional of the Year,” by PR Week Magazine.

Mike helped orchestrate the turnaround of a major U.S. historical tourism destination, including implementing strategies that dramatically increased foot traffic and hotel stays. Mike spearheaded deeper engagement of minority audiences, produced an acclaimed Super Bowl ad, developed a new on-site hotel targeting local university visitors, and established a new partnership with a major regional tourism attraction, including joint ticketing and transport. He also implemented successful “shoulder season” activations including a wildly successful Halloween program, winter ice-skating, and a military lounge.

Mike was a senior advisor in two U.S. Presidential Administrations, one Democratic, one Republican. In a private capacity, he has worked to free captured American journalists in war zones and has helped lead efforts to restore and preserve America’s oldest African-American church.

Mike is also a published author, multimedia artist, and professional musician. He is a graduate of The College of William and Mary, where he served on the board of Advisors at the Reves Center for International Studies. He served two terms as a Trustee of Washington College in Delaware.