Sonora Lada

Director Of Field Operations, APJ

Sonora Lada is an accomplished professional with extensive experience in sales operations, currently serving as the Director of Field Operations, APJ at Pegasystems since June 2021. Prior to this role, Sonora held senior positions at Software AG, nbn™ Australia, Adobe, and Symantec, focusing on strategic sales planning, forecasting, performance analysis, and process improvement. Key responsibilities included managing sales operations functions, overseeing compliance with best practices, training sales teams, and providing strategic recommendations to executive leadership. Sonora holds a Bachelor's degree in Business from Charles Sturt University and is a certified Lean Six Sigma Green Belt, emphasizing a strong commitment to process improvement and efficiency in sales operations.

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