Timi Ajayi

UX Research Lead at PEI

Timi Ajayi is an experienced professional in customer insights and analytics, currently serving as the Head Customer Insight Analyst at PEI since March 2021, after previously holding the position of Senior Customer Insight Analyst. Prior to PEI, Timi worked as a Customer Insight Manager at Clarion Events, where leadership in implementing AI-driven technology significantly contributed to revenue growth. Timi also held roles at Hyve Group plc, managing buyer relationships and delegate acquisition, and at MIGMIE, focusing on account management and creative strategy for well-known brands. Early career experience includes a role as a Business Analyst at KPMG, supporting data analysis and project management across various sectors. Timi holds a Bachelor of Science in Management and Entrepreneurship from Lancaster University and has furthered education in business communication and data science.

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