Mercedes Barajas García-Agulló

Mercedes Barajas García-Agulló is an experienced professional in the fields of customer relationship management, digital marketing, and communication, currently serving as Responsible for Clients at Pelayo Mutua de Seguros. Prior experience includes roles at AXA, where Mercedes led the e-PORTFOLIO Digital Business and implemented customer retention and cross-selling strategies. Additionally, Mercedes held significant positions related to CRM and customer experience at AXA Global Direct, contributing to brand repositioning initiatives. Educational credentials include an MMA in Marketing Automation from ISDI and a Licenciatura in Journalism from Universidad Francisco de Vitoria, complemented by executive marketing training from Esade.