Fraser Close

Fraser Close possesses extensive experience in sales and marketing, with a focus on data-driven solutions and programmatic advertising. Currently serving as Sales Lead for B2B Weather Intelligence at Pelmorex Corp since 2018, Fraser has held various roles including Sales Leader for Data & Adtech Platforms and Data SME, Agency Lead. Fraser also chairs the Mobile Committee at IAB Canada since January 2024. Prior experience includes account management at NewBase - Connected Marketing, where Fraser directed multi-platform media solutions and programmatic advertising sales. Previous roles at Yahoo and Bell Media involved managing advertising campaigns and digital marketing initiatives, respectively. Fraser holds an MBA from Ted Rogers School of Management and a BA in Political Science from Western University.