Asher Greenberg

Asher Greenberg is an experienced embedded software engineer and manager with a strong background in developing firmware for various technologies, including electric bikes, scooters, and strength exercise equipment. Currently serving as Embedded Software Lead and manager at Peloton Interactive since March 2021, Asher oversees the architecture and implementation of new strength exercise products while managing a team of firmware engineers. Previous roles include leading embedded software projects at Uber and serving as a Principal Embedded/Firmware Software Engineer at Flex, focusing on IoT wearable technology. Asher has a history of developing software for networking solutions at companies such as Fortinet and VSS Monitoring and has also contributed to IoT security software at Mocana Corporation. Educational qualifications include an M.S. and B.S. in Electrical Engineering from the University of Bridgeport and a certificate in Leadership Essentials from Columbia Business School.