Samantha Weiss

Samantha Weiss has an extensive background in brand marketing and content creation, currently serving in a Brand Marketing role at PenFed Credit Union since 2020. Prior experience includes leading content marketing efforts as the Director of Content Marketing at Curbio from 2019 to 2020, where responsibilities included creating digital marketing materials and webinars to boost brand engagement. Between 2014 and 2019, Samantha held multiple positions at Hilton, culminating in a Senior Manager, Brand Marketing role, where significant strategic marketing projects were overseen. Earlier, as Manager of Marketing Services, responsibilities encompassed the implementation of a new marketing technology platform. Samantha's career began at Strayer Education as a Social Media Manager from 2013 to 2014, focusing on social media strategy. Samantha holds a Master’s degree in International Business from the University of Sydney and a Bachelor's degree in International Communication from George Mason University.