Penfolds
Frederik Armbrust is currently the Global Digital Program Manager at Penfolds. Prior to this, Frederik worked as the Retail Solutions Lead Australia at Auror and as a Senior Account Executive at LiveTiles. Additionally, Frederik has extensive experience in industry solution leadership, account management, and strategic advisory roles with companies like EVRYTHNG and Microsoft. Frederik holds a Master's degree in Digital Marketing from Vrije Universiteit Amsterdam and Bachelor's degrees in International Management and Computer/Information Technology Administration and Management from Amsterdam University of Applied Sciences.
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Penfolds
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The success of Penfolds has been driven by the generations of visionaries and innovators. From the beginning in 1844 to today, the merging of science, art and innovation has driven Penfolds to become one of Australia’s most famed and respected winemakers.