Frederik Armbrust

Frederik Armbrust is currently the Global Digital Program Manager at Penfolds. Prior to this, Frederik worked as the Retail Solutions Lead Australia at Auror and as a Senior Account Executive at LiveTiles. Additionally, Frederik has extensive experience in industry solution leadership, account management, and strategic advisory roles with companies like EVRYTHNG and Microsoft. Frederik holds a Master's degree in Digital Marketing from Vrije Universiteit Amsterdam and Bachelor's degrees in International Management and Computer/Information Technology Administration and Management from Amsterdam University of Applied Sciences.