Penfolds
Karol Macios is a seasoned digital retail professional currently serving as the Regional Digital Retail Manager EMEA at Penfolds since September 2022. With extensive experience at Sony from July 2014 to September 2022, Karol held pivotal roles including Pan-European eCRM Manager and Pan-European Online Brand Activation Manager, where responsibilities encompassed developing eCommerce strategies, supporting local teams, and optimizing online campaigns for key European retailers. Previous roles include E-commerce Manager at Fast White Cat S.A. and Marketing Specialist positions at Symetria and SMT Software, along with account management at G-Force Recruitment Solutions. Education was attained at the University of Warsaw.
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Penfolds
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The success of Penfolds has been driven by the generations of visionaries and innovators. From the beginning in 1844 to today, the merging of science, art and innovation has driven Penfolds to become one of Australia’s most famed and respected winemakers.