Karol MacIos

Karol Macios is a seasoned digital retail professional currently serving as the Regional Digital Retail Manager EMEA at Penfolds since September 2022. With extensive experience at Sony from July 2014 to September 2022, Karol held pivotal roles including Pan-European eCRM Manager and Pan-European Online Brand Activation Manager, where responsibilities encompassed developing eCommerce strategies, supporting local teams, and optimizing online campaigns for key European retailers. Previous roles include E-commerce Manager at Fast White Cat S.A. and Marketing Specialist positions at Symetria and SMT Software, along with account management at G-Force Recruitment Solutions. Education was attained at the University of Warsaw.