Adriana Lemos

Adriana Lemos is an accomplished marketing professional currently serving as the Senior Campaign & Content Manager for Penhaligon’s at Puig since April 2024. With extensive experience at Penhaligon's from June 2018 to April 2024 in various roles, including Campaign & Editorial Manager and Brand Content Producer, Adriana has been responsible for developing and implementing global 360 campaigns, overseeing content strategy across multiple channels, and managing product marketing initiatives. Prior experience includes freelancing as a Cool Hunter for Ray-Ban and roles at Natura, where Adriana coordinated gifting strategies and managed product development projects. Adriana holds a Bachelor of Business Administration from Pontifícia Universidade Católica de São Paulo and has completed additional studies in Cool Hunting and Branding at prestigious institutions such as the London College of Fashion and Central Saint Martins.