Daniela Covello

Daniela Covello is a seasoned professional in recruitment marketing and employer branding, currently serving as Manager of Recruitment Marketing & Employer Brand at PENN Entertainment, Inc. since October 2024. Prior to this role, Daniela managed recruitment marketing and employment branding at theScore, a subsidiary of Penn Entertainment, from January 2022 to October 2024. Daniela's extensive experience includes positions at TD, where responsibilities ranged from Global Employer Brand Manager to Social Media Analyst, focusing on employer brand elevation and recruitment strategies. Daniela's career began in social media roles with various firms, developing skills in content management and analytics. Daniela holds a Bachelor of Arts in Communication and Media Studies from Baylor University, previously studying at Brenau University.