Safiya Lawrence

Safiya Lawrence, M.S.Ed., currently serves as Associate Director of Performance + Analytics at Penske Media Corporation, where responsibilities include tracking performance metrics and utilizing data-driven insights to enhance content effectiveness. Prior roles at Penske include Associate Director of Organic Growth / SEO, managing organic growth and performance across digital publications. Lawrence also serves as Lead SEO Consultant at The Content Bureau, overseeing comprehensive SEO strategies for B2B tech, finance, and venture capital clients. Prior experience includes positions as SEO Manager at Croud, managing US and UK client accounts in tech and financial services, and Sr. Account Manager at SEO Brand, focusing on account and project management across various digital marketing services. Lawrence holds a Bachelor of Arts in Communications with a Marketing Minor from Jacksonville University, a Bachelor of Arts in Public Administration from Florida International University, and a Master of Science in Higher Education Administration from Southern New Hampshire University.