Emma Helsloot

Emma Helsloot is an accomplished professional with extensive experience in sales and marketing across various industries, particularly in retail media and art. Currently serving as the Director of Sales for Retail Media EMEA at Pentaleap, Emma has previously held leadership roles at Crealytics and Ahold Delhaize, where responsibilities included managing key accounts and driving revenue growth. Emma's career also encompasses significant positions at Meltwater, where contributions included leading B2B sales and initiating market entries for data-driven martech solutions. Additionally, Emma co-founded De Kunstmeisjes, an award-winning art blog, and has a rich background in the art sector through roles at Foam Fotografiemuseum Amsterdam and Leslie Smith Gallery. Emma holds a Master of Arts from Vrije Universiteit Amsterdam and a Bachelor of Arts in Art History from the University of Amsterdam.