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Shane Feeney

Global Head Of Digital Technologies & Martech at Pentland Brands

Shane Feeney has had a diverse work experience, ranging from roles in technology and digital integration to program and project management. In their most recent position at Pentland Brands, they served as the Global Head of Digital Technologies & MarTech. Prior to that, they held the role of Global Head of Service Delivery & Infrastructure at the same company. Shane also worked as a Digital, Technology & Integration Manager at Pentland Brands. Before their time at Pentland Brands, Shane worked at Lacoste as a Program/Project Manager, leading a program of work aimed at expanding the company into the North American market. Shane also held various roles at Pentland Brands, including eCommerce Platform and Technology Manager and eCommerce Project/Program Manager. Moreover, Shane gained experience as a Senior Business Analyst at Speedo. Shane also worked as an Independent SAP Consultant, where they took on the role of an SAP Contractor, undertaking technical and business analysis. Shane started their career at Fusion Global Business Solutions as an SAP Sales & Distribution/Online Retail Analyst, where they contributed to the development and launch of an early version of the SAP Online Retail module.

Shane Feeney holds a Master's degree in MIS (eCommerce specialty) from UCD Michael Smurfit Graduate Business School. Shane also has a Bachelor of Arts (B.A.) Honours degree from University College Dublin.

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