People First
Magdalena Chafitz is a Senior Director of Research at People First since January 2020 and has been serving as a licensed NYC tour guide, blogger, and author of bestselling experiential guidebooks at LittleTownShoes.com since June 2015. Previous roles include Associate Director of Analytics and Social Media Analyst at Attention, Research Analyst at Genesis Investment Advisory Services, Investor Relations Analyst and Advisor to the CFO at Orange Polska, M&A Investment Analyst at Morgan Stanley, and Research Analyst at Pioneer Investments. Magdalena holds a Master's degree in Finance from SGH Warsaw School of Economics and a certificate in Digital Media Marketing in Arts from New York University.
This person is not in any teams
People First
People First is the first company to source and distribute authentic videos, posts, and comments from any audience across any digital channel at scale. We believe (and the numbers show) that real people sharing lived experiences is the highest performing content for causes, campaigns, and brands. Unlike working with traditional influencer and celebrity services, we help our clients commission content from virtually anyone: any geography, profession, employer, party affiliation, health condition, identity, age, race, or gender… Our content is highly personal, uniquely creative, and 6x more likely to be shared and 3x more likely to be recalled on average than company-created brand content. People First pioneered ‘micro influencer’ campaigns for politics and causes, which formed the foundation for our expansion into consumer brands. Our partners include Planned Parenthood, Black Lives Matter PAC, Biden-Harris, Latino Victory Fund, Unite the Country, Ad Council, and AFSCME as well as the DGA, DLCC, DSCC, and DAGA. People First now also represents health services brands such as J&J and iHealth, financial brands such as AIG and US Bank, consumer brands such as NASCAR and White Castle.