Joanne Thrift

Joanne Thrift is a highly experienced professional who has held various leadership roles in marketing and customer experience within the financial services industry. Joanne is currently the Group Head of Customer and Brand at Pepper Advantage, providing strategic advice on marketing and customer initiatives to support business growth in new international markets. Prior to this, Joanne served as the Chief Customer Experience Officer at Pepper Financial Services Group where Joanne led the transformation of operations to be more customer-centric. With a background in marketing and a Bachelor's degree in Commerce, Joanne has a proven track record of building brands and driving business growth through innovative strategies.