Brenda Williams

Brenda Williams possesses extensive experience in trademark licensing and merchandise management within PepsiCo, beginning in January 2001. As the Trademark Licensing and Merchandise Lead since August 2005, Brenda has been responsible for implementing licensing strategies across a diverse portfolio of renowned brands, including PEPSI, MOUNTAIN DEW, and DORITOS, while supervising the licensee base and licensing agency in North America. Prior roles include Manager of Licensing/Premium Procurement and Manager of Premium/Procurement, where Brenda focused on developing strategic licensing plans and managing the premium procurement process, respectively. Brenda's strong background has significantly contributed to increasing brand awareness and enhancing brand equity for PepsiCo's beverage brands.