Riley Haemer

Riley Haemer currently serves as Director of Digital Commerce at PepsiCo, overseeing Frito-Lay’s direct-to-consumer businesses, including snacks.com and social commerce platforms. Prior experience includes roles as Global Director of Digital Consumer Engagement at Beam Suntory, where responsibility encompassed CRM and consumer response management, as well as leading paid search strategy and direct-to-consumer marketing initiatives. Previous positions at The Kraft Heinz Company and Kraft Foods focused on consumer relationship marketing and social intelligence. Riley Haemer holds an MBA from the University of Florida and a BSBA in Marketing from Washington University in St. Louis.