Sharon Barraclough

Sharon Barraclough is an experienced marketing professional with a robust background in leadership roles across various sectors. Currently serving as Senior Director of Global Marketing Transformation at PepsiCo since July 2017, Sharon has led significant transformation initiatives, focusing on strategic input and overcoming implementation challenges within the European market. Previous positions at PepsiCo include Senior Director of Marketing Operations and Transformation Europe and UK Marketing Director for Snacks. Additional experience includes advisory board membership at hubbub.net, Non-Executive Director at Moorish, and marketing leadership roles at Hovis Ltd, Premier Foods, O2 UK, and Mars. Sharon holds degrees from Sheffield Hallam University, the University of Derby, and the University of Hull, showcasing a strong foundation in marketing and management.