Valeria Rizzi

Valeria Rizzi is an experienced Associate Principal Scientist at PepsiCo, specializing in Sensory and Consumer Product Insights research. With a solid background in sensory testing from roles at Cana Technology, Inc., CURION, and the Center for Dairy Research, Valeria has successfully managed end-to-end sensory studies, developed training programs, and led focus groups to enhance product formulation and quality control. Valeria holds a Master’s degree in Food Science and Technology from Texas A&M University and a Bachelor’s degree in Biochemistry from Elon University, demonstrating a strong academic foundation. Previous internships at Ferrero and research roles during undergraduate studies further underscore Valeria's expertise in sensory evaluation and product development.