Vanessa Marina Martins

Vanessa Marina Martins is an accomplished IT Manager with extensive experience in digital transformation and data analytics. Currently serving as IT Manager for Data and Digital Solutions at PepsiCo, Vanessa leads projects involving B2B, B2C, and B2B2C digital solutions, including apps and chatbots, alongside data analytics initiatives such as Datalake and First Party Data. Previous roles include Head of IT at their own company, managing technical and financial customer service projects, and IT Manager at Banco Carrefour, where Vanessa implemented DevSecOps and Agile methodologies. Additional experience includes service delivery management at Ericsson, overseeing digital services and operations, and portfolio management in telecommunications at América Móvil. Vanessa holds an MBA in Business Analytics and Big Data from FGV and a Bachelor's in Computer Science from Universidade Federal de Minas Gerais.